SWOT Analysis of Wal Mart and Carrefour in China Essay

SWOT Analysis of Wal Mart and Carrefour in China - Essay Example Likewise, being an all around prestigious organization, the organization can confront various issues politically just as other outer elements. The organization likewise faces elevated levels of cost rivalry the nation over. Carrefour is one of the universes second biggest and the biggest retailer in Europe. The organization has been in the Chinese markets for as far back as not many years and has opened upwards of ten stores in China toward the finish of 2010. The fundamental qualities of the organization here incorporate its solid worldwide brand name and brand picture. Additionally, the company’s solid experience and information on the business furnishes it with a high ground. Additionally, since Carrefour has been in China since 1995, the organization has solid providers and solid contacts inside the nation. The shortcomings of the organization, be that as it may, incorporate absence of solid and all around coordinated frameworks inside the nation. Carrefour utilizes the te chnique of receiving the nation the same number of little markets rather than one huge market. This prompts an absence of a solid coordinated framework for the organization. As far as the chances, Carrefour has a solid chance to go into the improvement of little stores the nation over just as to utilize their solid relations with the providers to extend its business and increment the quantity of stores, thinking about the size of the Chinese markets (Carrefour). At long last, as far as the dangers, unmistakably the organization additionally faces significant levels of dangers from different contenders like Wal Mart and furthermore the little nearby retailers.